Mobile Messaging Blog

Why AI-Powered Messaging Workflows Fail: It’s Not the AI

Most messaging stacks aren't ready for AI workflows, and the gap isn't where most teams are looking.
3 min read

How WhatsApp Can Help Fight and Prevent APP Fraud

APP fraud, short for authorized push payment fraud, is what happens when a scammer convinces someone to willingly send money to an account that isn't who they think it is. There's no hacking, stolen credit card, or malware involved in this social engineering scam.
2 min read

Lessons Learned: Fraud Prevention for Sports Betting Apps from the 2026 World Cup

Fraud prevention was one of the biggest operational challenges for sports betting apps during World Cup 2026. The tournament created a huge betting volume at high speed, and those were the conditions that fraud prevention teams found hardest to monitor.
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2 min read

What World Cup 2026 Taught Us About Omnichannel Engagement Strategy

Spain lifted the World Cup trophy this week, but if you run marketing, engagement, or customer communications for a brand, the real story of the tournament was never the final score.
July 24, 2026
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2 min read

Why Omnichannel Messaging Is Still Hard to Execute in Ecommerce

Ecommerce teams know how to send messages. Order confirmations go out instantly. Shipping alerts fire on time. OTPs work.
July 8, 2026
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2 min read

What Is SMS A/B Testing? The Complete Guide to Testing, CTR Thresholds, and Campaign Control

Your SMS campaign went out. The results came back, and somewhere in the back of your mind you wonder whether a different headline, sender name, or offer would have performed better.
July 1, 2026
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2 min read

MMDSmart and Comm100: SMS Inside Your Support Desk

Support teams running high-volume operations know the friction well. A customer opens a chat, then sends a text, then calls.
June 24, 2026
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2 min read

Is SMS Dead? Why the Answer Depends on What You’re Sending

Every few months, another report declares SMS dead.
June 16, 2026
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3 min read

MessageWhiz Is Now on the Zoho Marketplace

Great news, Zoho CRM users. MMDSmart MessageWhiz is now available on the Zoho CRM Marketplace.
June 1, 2026
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2 min read

Why MMDSmart’s Growth Mirrors the Rise of AI-powered Business Messaging

98% of enterprise leaders plan to expand their communication channels over the next 12 months, and 62% will increase their messaging investment over the same period.
May 28, 2026
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3 min read

Is RCS About to Miss Its Free Kick?

In soccer, a free kick is one of the rarest gifts in the game. The ball is perfectly placed, the defense is set, and the player has a clear shot. What happens next often defines the match.
May 20, 2026
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3 min read

Why Financial Services Companies Can’t Unlock Growth Messaging

Financial services messaging is mature for transactions and broken for growth. New survey data reveals why 93% of fintechs, lenders, and payment providers are stuck and what the ones moving fastest are doing differently.
May 12, 2026
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