Mobile Messaging Blog

What Is SMS A/B Testing? The Complete Guide to Testing, CTR Thresholds, and Campaign Control

Your SMS campaign went out. The results came back, and somewhere in the back of your mind you wonder whether a different headline, sender name, or offer would have performed better.
2 min read

MMDSmart and Comm100: SMS Inside Your Support Desk

Support teams running high-volume operations know the friction well. A customer opens a chat, then sends a text, then calls.
2 min read

Is SMS Dead? Why the Answer Depends on What You’re Sending

Every few months, another report declares SMS dead.
blog image
2 min read

MMDSmart and Comm100: SMS Inside Your Support Desk

Support teams running high-volume operations know the friction well. A customer opens a chat, then sends a text, then calls.
June 24, 2026
blog image
2 min read

Why MMDSmart’s Growth Mirrors the Rise of AI-powered Business Messaging

98% of enterprise leaders plan to expand their communication channels over the next 12 months, and 62% will increase their messaging investment over the same period.
May 28, 2026
blog image
3 min read

Is RCS About to Miss Its Free Kick?

In soccer, a free kick is one of the rarest gifts in the game. The ball is perfectly placed, the defense is set, and the player has a clear shot. What happens next often defines the match.
May 20, 2026
blog image
3 min read

Why Financial Services Companies Can’t Unlock Growth Messaging

Financial services messaging is mature for transactions and broken for growth. New survey data reveals why 93% of fintechs, lenders, and payment providers are stuck and what the ones moving fastest are doing differently.
May 12, 2026
blog image
4 min read

Bulk Messaging: How It Works, Challenges, and Best Practices

May 7, 2026
blog image
5 min read

When Is WhatsApp Marketing Most Powerful? 7 Tips for Success

WhatsApp marketing uses the WhatsApp Business Platform to send personalized, opted-in messages, promotions, and updates directly to customers, boasting up to 98% open rates.
April 1, 2026
blog image
4 min read

Bulk SMS for Business: Benefits, Use Cases, and Best Practices

Bulk SMS is a messaging service that allows businesses to send a single text message to large groups of recipients at the same time.
March 23, 2026
blog image
5 min read

WhatsApp for Enterprise: Features, Benefits, Use Cases, and Best Practices

WhatsApp for Enterprise refers to the use of the WhatsApp Business Platform (formerly the WhatsApp Business API) by large organizations to manage high-volume customer communication across sales, support, marketing, and service operations.
March 23, 2026
blog image
2 min read

Beyond the Sale: How Personalized Communication Drives Hospitality Upsell Success

Today, the hospitality guest experience starts long before they enter the lobby to check in.
March 10, 2026
Blog form image