Mobile Messaging Blog
What Is SMS A/B Testing? The Complete Guide to Testing, CTR Thresholds, and Campaign Control
Your SMS campaign went out. The results came back, and somewhere in the back of your mind you wonder whether a different headline, sender name, or offer would have performed better.
July 1, 2026 2 min read
MMDSmart and Comm100: SMS Inside Your Support Desk
Support teams running high-volume operations know the friction well. A customer opens a chat, then sends a text, then calls.
June 24, 2026 2 min read
Is SMS Dead? Why the Answer Depends on What You’re Sending
Every few months, another report declares SMS dead.
June 16, 2026
