Mobile Messaging Blog

What Is SMS A/B Testing? The Complete Guide to Testing, CTR Thresholds, and Campaign Control

Your SMS campaign went out. The results came back, and somewhere in the back of your mind you wonder whether a different headline, sender name, or offer would have performed better.

July 1, 2026

2 min read

MMDSmart and Comm100: SMS Inside Your Support Desk

Support teams running high-volume operations know the friction well. A customer opens a chat, then sends a text, then calls.

June 24, 2026

2 min read

Is SMS Dead? Why the Answer Depends on What You’re Sending

Every few months, another report declares SMS dead.

June 16, 2026

3 min read

Why Financial Services Companies Can’t Unlock Growth Messaging

Financial services messaging is mature for transactions and broken for growth. New survey data reveals why 93% of fintechs, lenders, and payment providers are stuck and what the ones moving fastest are doing differently.

May 12, 2026

4 min read

Solving Financial Services’ Toughest Customer Communication Challenges

Fintechs, crypto exchanges, and payment innovators thrive on speed and trust, yet customer communication often slows them down.

November 12, 2025

3 min read

Financial Services Messaging Trends 2026: What You Need to Know

Financial services are changing quickly as we run up to 2026. Customers expect instant answers, regulators are paying closer attention, and fraudsters are getting smarter.

October 6, 2025

4 min read

How Financial Services Leverage Text Messaging to Reach Digital Natives

In today's fast-paced digital age, the financial services industry is undergoing a profound transformation driven by the demands of a new generation of consumers: the digital natives.

October 4, 2025

3 min read

Smarter Financial Services Messaging, Safer Money, Happier Customers

In financial services, a delayed message can mean a lost customer or worse, a security breach.

September 15, 2025