Mobile Messaging Blog

What Is SMS A/B Testing? The Complete Guide to Testing, CTR Thresholds, and Campaign Control

Your SMS campaign went out. The results came back, and somewhere in the back of your mind you wonder whether a different headline, sender name, or offer would have performed better.
2 min read

MMDSmart and Comm100: SMS Inside Your Support Desk

Support teams running high-volume operations know the friction well. A customer opens a chat, then sends a text, then calls.
2 min read

Is SMS Dead? Why the Answer Depends on What You’re Sending

Every few months, another report declares SMS dead.
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4 min read

Bulk Messaging: How It Works, Challenges, and Best Practices

May 7, 2026
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4 min read

SMS OTP Service

Businesses today need secure ways to verify users during logins, registrations, and financial transactions. An SMS OTP service delivers a one time password directly to a user’s mobile phone to confirm identity.
April 1, 2026
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4 min read

Transactional SMS Service

A transactional SMS service enables businesses to send automated text messages that provide important information related to a user’s activity or account.
April 1, 2026
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4 min read

Bulk SMS for Business: Benefits, Use Cases, and Best Practices

Bulk SMS is a messaging service that allows businesses to send a single text message to large groups of recipients at the same time.
March 23, 2026
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5 min read

Email vs SMS Marketing: When to Use Each Channel (and Why the Best Strategy Uses Both)

Email vs SMS marketing is often framed as a choice between two competing channels. In reality, email and SMS serve different purposes within the customer journey, and the most effective strategies use both intentionally.
January 5, 2026
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7 min read

SMS OTP: How It Works, Pros/Cons and Best Practices

OTP is used to verify user identity during activities such as login attempts, financial transactions, or password resets. SMS OTP offers practical advantages for both users and service providers. It enhances security without requiring users to install additional apps or remember complex credentials.
January 1, 2026
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3 min read

SMS Affiliate Marketing: A Complete Guide for Modern Marketers

SMS affiliate marketing is a performance-based model where affiliates promote products or services through text message campaigns.
December 5, 2025
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5 min read

8 Small Business Text Message Marketing Platforms to Know in 2026

Text message marketing, often referred to as SMS (short message service) marketing, is a strategy businesses use to send promotional, transactional, or informative messages directly to customers’ mobile devices.
November 25, 2025
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5 min read

10 SMS Marketing Services Compared [2026 Guide]

SMS marketing services are platforms that allow businesses to send promotional or transactional messages directly to customer mobile phones using text messaging.
November 19, 2025
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