Business Texting Blog

Something Funny Happened on the Way to a Mobile-First World If you’re an online retailer, undoubtably you’ve been told the importance of creating a mobile-optimized experience for your mobile traffic. That makes sense. After all, according to a Monetate eCommerce Benchmarks report, over 60% of global web traffic […]

S is for SMS As schools prepare for an exciting new academic year, it’s time school administrators added SMS messaging into their communication plan. SMS messaging is particularly effective in crisis situations, as it can provide parents and teachers with information even when the Internet is down. But […]

Incorporating SMS into your Marketing Automation Program Marketing automation, like that done with tools from Constant Contact or HubSpot, sends out emails automatically based on a lead’s behavior. For example, if a known lead reads your blog about fly fishing, the system will automatically send out an email […]

SMS Messaging and Your Landing Page For many SMS campaigns, where you are trying to entice your audience to buy or download something on a landing page, there are two tiers of success. The first occurs within the text message app, and it’s pretty straightforward. Simply look at […]

Does SMS Marketing Work? Ensuring Your SMS Marketing Works To the casual observer, SMS service providers seem very similar. For the most part, users go online, create an account, and connect a payment mechanism to their account. From there, they upload their phone list, and start sending out […]

3 Ways to Implement Conversational Marketing on SMS There’s nothing new about using conversations to move a customer through the marketing funnel or buying cycle. It’s the original sales tool. But what has changed is the channel of those conversations. Over the last hundred years it has shifted […]

Growing your Phone List The best SMS marketing campaign ever imagined won’t deliver much of an impact if your phone list is too small. Let’s face it, all lists start out small. So how can you, as a restaurant owner, travel agent, or retailer build up a list […]

Are Your Customers Happy? Your customer arrived on your site, browsed a few pages, and made a purchase. Sales are always a good thing, but as a business owner, you want to know more than simply a Google Analytics description of your customer’s browsing and buying habits. You […]

Logistic Companies Can Use SMS Messages to Protect the Environment The logistics and delivery industries contribute to environmental decay by burning fuel, polluting the air, and emitting enough carbon dioxide to be a significant contributor to global warming. Effective use of text messaging services by logistics and delivery […]

5 essential strategies for successful business SMS campaigns Not all SMS marketing messages are created equally. Some brands consistently get better response rates, click-throughs, and opens. It’s not just about content. You might think sports teams and entertainment messages would easily outperform retail hardware stores, but that’s not […]