A Primer on Smart Text Messaging for Businesses

Smart Messaging is delivering the right message to the right customer at the right time and place.

Sophisticated protection against malicious attacks, unsolicited SMS, and fraud, as well as advanced network protection.

Intelligent logic for SMS routing.

Determination of ideal content to achieve highest engagement rates, and adaptation of subsequent text message marketing software strategies based on real-time results.

Engage your audience across multiple channels to maximize reach and improve customer engagement results, including voice reminders, email, faxes and in-app smart messaging.

Enable immediate gratification by a dedicated response team instead of forcing an interested customer to fill out the dreaded form for more information. Learn more on our SMS Callback page.

Choose custom branded domains or shortlink URLs to share memorable links, protect against character limits, and gain the ability to track clicks.

Multimedia Messaging Service (MMS) delivers SMS messages that include multimedia content, including up to forty seconds of video, one image, a slideshow of multiple images, or audio.

Enables companies and organizations to send text messages to users. Users can send individual messages and bulk messages. A robust platform like MessageWhiz enables users to add personalization, create message automation campaigns, segment user lists, integrate with a CRM, verify phone numbers, and function as an advanced marketing tool.

Application-to-person messaging. This can be as simple as a connected air conditioner letting a user know that the air conditioning is turned on, and as complex as utility meters alerting users that there is an issue with power sources.

Messages sent out by ecommerce stores. These messages can be operational or marketing oriented. Ecommerce operational SMS messages could provide updates on order status or shipping, while marketing messages could be used to share sales information, recover abandoned carts, or build brand loyalty. Learn more on our eCommerce and retail messaging solution page.

Messages sent out over different channels, where the customer service agent has a full view of all conversations that took place. For example, a consumer might begin a conversation through a chatbot on a website, and then move the conversation at a different time to WhatsApp or SMS. The agent working with the customer would have a full view of all conversations that took place previously.

This refers to the amount and immediacy of information that can be transmitted. In the world of messaging, that richer conversations include video chat, voice messages, picture sharing, activated buttons, and ecommerce ordering tools.

Communication Messaging APIs are open portals within software that can connect to a different piece of software. In the world of messaging, a message platform with open APIs enables companies to build portals within their own networks or communication system, and send out messages without using the dashboard tool. MessageWhiz’s platform has open APIs, which are used by many of our customers.

The WhatsApp API enables businesses to connect to their customer through WhatsApp with special tools designed for business users.

The 2-way SMS feature offered by SMS service providers like MessageWhiz enables businesses to conduct two-way conversations with their customers, rather than simply use SMS as a broadcast text tool.

This feature offered by SMS service providers like MessageWhiz enables businesses to conduct two-way conversations with their customers, rather than simply use SMS as a broadcast text tool. We provide both inbound and outbound optimized, smart sms messages.

The iOS iMessage API enables businesses to connect to their customer through Apple’s iMessage platform with special tools designed for business users.

These are messages sent from one business to another, often in a marketing context. For example, a business may use SMS to conduct a nurture campaign, and use SMS to share videos or other marketing collateral. Learn more on our B2B SMS Marketing page.

Communication efforts used by hotels over SMS. These uses include operational tasks like room confirmations to marketing tasks, such as offering airport limo pickups, spa treatment offers, or room service promotions. Learn more on our SMS Hotel page.

Google Voice is a voice-over-IP (VoIP) telephone platform that enables users to send and receive messages. Google Voice has an API to support Android devices.

An SMS aggregator connects phone networks so that SMS messages can be sent from one network to another. It takes place behind the scenes, and is normally invisible to end users.

PHP is an open-source scripting language that can be used to send SMS messages.

Messages sent to help with logistics. For example, a delivery company might use SMS to notify customers that a package is being delivered, or let them know that the package was delivered to if the recipient isn’t home. Learn more on our SMS Logistics page.

Messages sent out regarding transportation. These can be automated messages sent out from a machine, such as a train alerting subscribers that it will be in the station five minutes late, or by drivers trying to coordinate logistics. Learn more on our Logistics Messaging page.

Messages sent out using encryption and blockchain technology to protect users from message hijacking, Smishing, and other fraudulent uses of SMS. For more see our Secure SMS for Enterprises page.

These are templates that WhatsApp Business users can use to save time when sending out frequently repeated messages, such as asking a customer if they were satisfied with their experience.