Who regulates text messaging?
In the United States, text messaging is governed by the Telephone Consumer Protection Act as well as
the CAN-SPAM ACT.
In the EU, GDPR has protected European consumers since 2018.
In Australia, the SPAM Act regulates text message marketing.
In the UK, consumers are protected by the Privacy and Electronic Communications Regulations.
Can I change the number or set the name that you send my text messages from?
Yes, messages sent out through MessageWhiz can have your name as the sender.
What is GSM 7?
GSM-7 is a telecommunications coding standard that uses 7 bits instead of the normal 8 bits. This
enables SMS messages to consist of up to 160 characters. If there are no special characters in the
message, and the underlying carrier’s system enables this, the recipient will receive a single message
with the multiple parts of the message properly arranged in the correct order.
If 160 characters are not enough for the message that you need to send, MessageWhiz’s smart messaging
system will ensure that your message still reaches the intended recipient. The long message will be
divided into multiple parts, but still delivered in the correct order. These are called concatenated
messages which can result in charges for each of the component messages.
What is OTP (One time PIN/password)?
A one-time password (OTP) is a randomly generated alpha- numeric or numeric code that is sent to a
user to authenticate them for a log-in session, single transaction, or service registration. It can be
used within a specific time session but loses its validity once the allotted time has passed or it is
used for its single intended purpose.
Since an OTP is more secure than a static password which are often weak from a security perspective
and can be reused on a user’s multiple accounts, one-time passwords are often used to add an
additional layer of security as a second means of authentication (“2 factor authentication” or “2FA”).
Many government agencies, health providers, financial services, ecommerce merchants and app developers
send OTP codes via SMS via enterprise messaging platforms such as MessageWhiz.
What is concatenated SMS?
Sometimes 160 characters are not enough to communicate the message that you need to send. Because
GSM-7, a telecommunications coding standard that uses 7 bits instead of the normal 8 bits, enables SMS
messages to consist of up to 160 characters, longer messages need to be divided into multiple parts.
These are called concatenated SMS messages.
If your message exceeds 160 characters, and the underlying carrier’s system enables this,
MessageWhiz’s smart messaging platform will ensure that your message still reaches the intended
recipient, divided into multiple messages, but still delivered in the correct order. Please note that
concatenated messages can result in charges for each of the component messages.
P2P vs A2P messaging. What is the difference?
P2P or “peer to peer” messaging are messages that users send to each other usually via the native
messaging app on a mobile phone. Recently, it has also been used to describe chat messages that users
send to each other via other messaging apps, or OTT (“Over the Top”) apps.
A2P or “application to person” is a type of messaging by which organizations send messages to
individuals using communications software such as the MessageWhiz enterprise messaging platform. Often
companies will initiate these messages from their customer management software or CRM systems. These
messages can include account, calendar or logistic notifications, one-time passwords (OTP) or PIN
numbers, and promotional messages regarding loyalty club offers, seasonal sales, or special offers.
Which celluelar carriers do you support?
MessageWhiz works with all cellular carriers.
What is an opted-in mobile database?
An opted-in mobile database is a list of mobile users and their mobile numbers that have agreed and
given permission for a company to send them notifications or promotional messaging. In many countries,
it is legally allowed for companies to send A2P (“application to person”) messages only to individuals
that have expressly provided their permission for these types of messages, while any messages sent by
companies to users that have not provided this permission (“opted-in”) is considered spam and
forbidden by law. To protect our clients from inadvertently sending unsolicited messages, MessageWhiz
enables enterprises to manage their list of subscribers who have provided “opted-in” permission, and
unsubscribers who have specifically requested not to continue receiving messages from the enterprise.
What are long numbers, short codes, and toll-free numbers?
- Long Numbers or long codes were originally intended for peer to peer SMS messaging but due to
business demand are sometimes utilized by companies looking to incorporate SMS into their
communication strategy. There are now local channels that are designed for A2P messaging but there
are also usually limits to the amount of messages that can be sent per minute and promotional
messaging may be severely restricted. While registration is not required to use a long code, and
thus they are quicker to set up, many countries will have restrictions on the types and content of
messages that are sent via long codes.
- Short Numbers or codes are ideally utilized for all types of application to person (A2P) SMS or
enterprise messaging including for marketing messages. In those countries where short codes are
available, there are limited numbers and thus access to these codes is highly regulated, requiring
registration which restricts usage to legitimate companies that have user permission to send
messages to their mobile subscription numbers. However once registered there are fewer barriers
and limits to their usage. so short codes are used for sending time-sensitive information, OTP
authentication codes, appointment reminders, travel alerts, and are frequently used to send
opted-in promotional messages to build brand awareness and improve customer loyalty. There are 2
types of Short Codes:
- A Random Short Code is a randomly assigned 5 or 6-digit number
- A Vanity Short Code is a 5 or 6-digit number that is specifically selected by the sender
company due as it refers to its brand, product or service or is easy to remember
- Toll-free numbers are nation-wide numbers that were created to enable users to freely
communicate with companies with the cost paid by the companies. Recently, companies have begun
utilizing toll-free numbers for A2P messaging since the setup process and cost are lower than
short codes while the throughput rate is superior to long code numbers. This makes toll-free
numbers an ideal method for mass marketing campaigns over a relatively short time interval to an
opted-in mobile database.
What is Google verified SMS and how to get it?
Google Verified SMS verifies all messages sent to end users by a business that is registered with
Verified SMS. When businesses register with Verified SMS, it also confirms their real identities, thus
affording recipients an additional level of confidence and trust in the message’s origin before they
share sensitive personal data or open unfamiliar links. Businesses that are registered can also
ascertain that a mobile number associated with an end user’s mobile device is eligible to receive
verified messages in the native app.
When messages that have been confirmed as being sent from a verified business are received by the
recipient, the messaging app may also present some basic information about the business, its logo and
a “verified” icon. The messaging app will display “Sender could not be verified” when the message
could not be verified as having been sent by a verified business.
What is DND (Do Not Disturb) message?
A DND setting prohibits companies from communicating with a customer that has specifically requested
not to receive messages or during periods that the customer has specifically requested not to be sent
messages. In some countries a user can register their number for a DND directory to ensure that they
will not receive any promotional or marketing messages. In many countries, local regulations forbid
the sending of non-essential messages during weekends, holidays and after working hours on weekdays.