B2B SMS Marketing: Engaging Business Clients
With SMS, marketing teams can connect with their clients, answer questions, and help move them through the marketing and sales funnel.
Top 5 ways B2B Marketing Teams Use SMS
Announcements
Share big company news
Updates
Share links to new blogs, videos, or other content
Capture Data
Have prospects respond to chatbots instead of filling out forms
Engagement
Connect with customers with 2-way SMS and see if they need anything
Scheduling
Avoid email back and forth with simple conversation
Smart Messages.
For the Right Moment.
Customers are most responsive to messages that arrive at the right time. Send out messages that arrive when the moment is right. These results-driven messages help drive higher delivery rates, improved engagement, and high conversion rates.
Delivery optimization tools:
• Event-triggered messages
• Context optimization
• Smart messaging
Toolboxs
• 2-way SMS conversations
• Branded shortlinks
• Omnichannel messaging
Case Study: Helping the Customer Journey Toward the Bottom of the Funnel
In this case study, a data-science firm uses SMS to qualify prospects.