4 min read

Sending the Right Mix of Travel Texts

June 13, 2024
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In today's fast-paced digital era, effective communication is paramount for travel businesses looking to enhance customer satisfaction and loyalty. …

In today’s fast-paced digital era, effective communication is paramount for travel businesses looking to enhance customer satisfaction and loyalty. Among the myriad of communication channels available, text messaging stands out as a convenient and efficient way for travel agencies to engage with customers. However, mastering texting etiquette is essential to ensure positive interactions and avoid potential pitfalls. Here are some best practices and common pitfalls for travel businesses when communicating with customers via text message, covering aspects such as timing, tone, and privacy considerations.

Timing is Everything

One of the fundamental principles of texting etiquette is respecting the recipient’s time and schedule. Travel businesses sending messages should be mindful of the timing of their text messages to avoid inconveniencing customers. Sending messages during inappropriate hours, such as late at night or early in the morning, can lead to irritation and may even result in customers opting out of further communication.

Instead, aim to send text messages during reasonable hours, taking into account the recipient’s time zone if they are traveling or located in a different region. Additionally, consider the urgency of the message—if it’s not time-sensitive, it’s best to schedule it during normal business hours to ensure it receives the attention it deserves.

Strike the Right Tone

The tone of text messages plays a crucial role in shaping the customer’s perception of the brand. Travel businesses should aim for a tone that is professional, yet friendly and approachable. Avoid using overly formal language that may come across as impersonal, but also steer clear of slang or overly casual language that may undermine the brand’s credibility.

When crafting text messages, strive for clarity and conciseness. Keep messages brief and to the point, conveying the necessary information without overwhelming the recipient. Additionally, use language that is inclusive and respectful, avoiding any potentially offensive or discriminatory remarks.

Respect Privacy Considerations

Privacy is a top priority for customers when engaging with businesses via text message. Travel businesses must adhere to strict privacy guidelines and regulations to ensure the protection of customers’ personal information. This includes obtaining explicit consent before sending promotional messages, as well as implementing robust security measures to safeguard sensitive data.

Always provide customers with clear opt-in and opt-out options, allowing them to control the frequency and type of messages they receive. Respect their preferences and promptly honor any requests to unsubscribe from further communication.

Common Pitfalls to Avoid

While text messaging can be a powerful tool for communication, there are several common pitfalls that travel businesses should be wary of. One such pitfall is over-messaging—sending an excessive number of text messages can lead to customer annoyance and may result in them opting out of further communication.

Another common pitfall is sending irrelevant or generic messages that do not add value to the customer’s experience. Instead, tailor messages to the recipient’s preferences and past interactions with the brand, providing personalized recommendations and offers whenever possible.

Additionally, avoid using text messaging as a sole means of communication for resolving complex issues or providing detailed information. While text messages are great for quick updates and reminders, more complex matters may require a phone call or email to ensure clarity and thoroughness.

Become a Texting Master

Mastering texting etiquette is essential for travel businesses looking to build strong relationships with customers and enhance their overall experience. By adhering to best practices such as mindful timing, striking the right tone, and respecting privacy considerations, businesses can leverage text messaging as a valuable tool for communication and engagement. By avoiding common pitfalls and prioritizing customer satisfaction, travel businesses can cultivate loyalty and trust, ultimately driving success in an increasingly competitive industry.

Don’t miss our latest Messaging Mastery ebook for the Travel Industry. Download it today!

About MessageWhiz

MessageWhiz is a leading SMS and business messaging service platform powered by MMDSmart, as part of its integrated CPaaS platform. Our platform provides robust solutions for A2P2 way SMSbulk SMS servicesOTP SMS, and smart messaging. Leveraging our unique optimization tools, we enable more efficient, engaging, and profitable interactions across the customer journey.