MEF’s annual MEFFY awards celebrate innovation, creativity, and ingenuity in the mobile ecosystem. This year, we’re thrilled to be nominated in the category of Mobile Monetisation. According to MEF, the category “celebrates the companies creating new business models, opportunities and whose products and services are enabling a sustainable ecosystem.”
MMDSmart was recognized for its innovative performance-based pricing models, which have changed the perception of text messaging and present it to enterprise customers as a value-added marketing channel. Positioning messaging services as a commodity with only price as a differentiator has undervalued the real benefits that the channel brings for marketing, secure notifications, and customer communications.
Furthering this objective, MMDSmart continues to develop our MessageWhiz business messaging platform, ensuring that it is perceived as an industry-standard digital marketing tool, to create real value for our customers.
We offer A/B testing, personalized links, CRM integrations, robust APIs, event-triggered messaging, and comprehensive data analytics as part of every package, enabling our customers to deliver a meaningful experience through messaging.
MMDSmart’s results driven messaging platform and innovative pricing model referred to in the MEFFY nomination includes these pricing models:
- Performance Pricing
- Profit / Revenue Share
We’re honored that MEF, one of the leading voices in telecom services, has recognized the value we are bringing to mobile messaging, and have nominated us for a 2021 MEFFY. MEFFY winners will be announced at the virtual awards event on February 23, 2021.