3 min read

Grow Sales this Mother’s Day with Messaging

March 6, 2023
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Mother’s Day is a significant holiday for retailers. Last year, consumers spent over $31B on gifts for mom, and this year’s sales are expected to top those numbers. Text messaging has become a popular tool for reaching out to customers during this special occasion. They are a direct and effective way to communicate with customers, and they offer several advantages over other forms of marketing, such as email or social media. Here are a few ways retailers can use text messages on Mother’s Day to engage with their customers.

Promote Special Deals and Offers

One of the most effective ways retailers can use text messages on Mother’s Day is to promote special deals and offers. Text messages can be used to share exclusive discounts, free gifts, or other incentives to encourage customers to shop for their moms. Retailers can send text messages with promo codes that can be redeemed online or in-store, or they can offer free shipping or gift wrapping for purchases made during the Mother’s Day period.

Sample Text Message: “Celebrate Mother’s Day with us! Use promo code MDAY2023 to get 20% off your purchase of $50 or more. Valid until May 15th. Shop now at [store website].”

Send Personalized Messages

Personalization is a crucial aspect of marketing, and text messages can be a powerful tool to deliver personalized messages to customers. Retailers can use data collected from customers to personalize their messages, such as their name, purchase history, or location. By using personalization, retailers can create a more meaningful connection with customers and increase their engagement and loyalty.

Sample Text Message: “Happy Mother’s Day, [customer name]! Thank you for being a loyal customer. To show our appreciation, we’re offering you 10% off your next purchase. Use code MDAY10 at checkout. Valid until May 15th. [Store website].”

Share Gift Ideas and Inspiration

Many people struggle to find the perfect gift for their moms, and retailers can help by sharing gift ideas and inspiration through text messages. Retailers can send messages with product recommendations, gift guides, or tips for finding the perfect gift. This can help customers save time and effort, and increase their likelihood of making a purchase from the retailer.

Sample Text Message: “Still looking for the perfect gift for Mom? Check out our Mother’s Day Gift Guide for some inspiration! [Link to gift guide]. Order now to get free gift wrapping and guaranteed delivery before Mother’s Day.”

Remind Customers of the Upcoming Holiday

With busy schedules and hectic lives, it’s easy for customers to forget about upcoming holidays like Mother’s Day. Retailers can use text messages to send reminders to customers a few days before Mother’s Day, to help them plan and prepare for the occasion. Reminders can include suggestions for last-minute gift ideas or promotions that are ending soon.

Sample Text Message: “Don’t forget! Mother’s Day is this Sunday. Show Mom how much you care with a special gift from [store name]. Order now to get free gift wrapping and guaranteed delivery before the big day.”

Encourage Social Media Sharing

Social media is a powerful marketing tool, and retailers can leverage text messages to encourage customers to share their Mother’s Day experiences on social media. Retailers can create social media campaigns with unique hashtags and encourage customers to share photos or stories about their moms. This can help create a sense of community and engagement around the brand, and increase its visibility on social media.

Sample Text Message: “Happy Mother’s Day from [store name]! Share a photo of you and your mom on social media with the hashtag #MDAYWITHMOM for a chance to win a $100 gift card. Don’t forget to tag us! [Social media handles].”

Thank Customers for Their Business

Finally, it’s important for retailers to show appreciation for their customers, especially during special occasions like Mother’s Day. Sending a simple thank you message to customers can go a long way in building loyalty and trust. Retailers can use text messages to thank customers for their business and wish them a happy Mother’s Day.

Sample Text Message: “Happy Mother’s Day! We want to thank you for your continued support and loyalty. As a token of our appreciation, we’re offering you free shipping on your next purchase. Use code MDAYSHIP at checkout. [Store website].”

A Powerful Tool

SMS text messaging services are powerful tools for retailers to engage with customers on Mother’s Day.

From promoting special deals and offers to sharing gift ideas and inspiration, text messages can help retailers create a more meaningful connection with their customers and increase their sales and loyalty. By using personalization, social media, and thank you messages, retailers can create a memorable Mother’s Day experience for their customers and stand out from their competitors.

Contact our sales team to get your Mother’s day campaigns rolling.