It’s the season of love, with heart-shaped candy boxes on full display and the scent of roses wafting in the air. It’s a good season for ecommerce owners. Projections indicate that 46% of all gifts this season will be online purchases. A timely ecommerce SMS strategy can help grab the sale, and give you an early boost toward your 2022 sales targets.
Consider using a heart-shaped emoji with your message. It helps engage audiences and put them in the mood.
Leading gift categories in past years are apparel, home goods, beauty products, and self-care items. Electronic gadgets are always popular, as are subscriptions that send monthly reminders of love. Nearly every retailer has something to sell over Valentine’s Day.
Customers love when they are treated like they are special. Offering your customers a limited-time, exclusive offer helps create urgency. With the immediacy of text messages, this is a great strategy.
For retailers that want to take it to the next level, consider using dynamic links in your message. When users click on the link, set up your landing page so that it welcomes your customer by name.
Create bundles of related items, so customers can make a single purchase and get everything they need. Find merchandise that goes together, enabling your customers to give a super gift.
When sending out your text message, be sure to connect the bundle to Valentine’s Day themes. It will make it easier for your customers to visualize the package as a gift basket that solves all their Valentine’s Day needs.
Buy One, Get One
Valentine’s Day has evolved into more than just a holiday for couples. Many of your customers are buying gifts for their loved ones, as well as close friends or family members. Simplify their shopping experience by offering buy one get one deals.
Stress the idea of getting gifts for multiple people in your text message. This is especially important when reaching Millennials, who typically are the biggest spenders over Valentine’s Day.
One Bonus Tip for Pet Stores
Last year, pet owners spent $2 billion on their pets for Valentine’s Day. Pet stores need to get into the Valentine’s Day act as well, reaching out to customers through SMS to drive impulse sales. Pet owners tend to get toys, snacks, and cute pet apparel over the holiday.
The Holiday is Almost Here
With just a week to go until the big day, ecommerce retailers need to start promoting their Valentine’s Day offers as soon as possible. Your campaign should use several messages spread out over time, raising awareness, building need, and creating urgency.