Imagine a customer placing an online order late at night and instantly receiving a confirmation message with tracking details—no human intervention required. A few days later, they get an automated follow-up asking if they’re satisfied with their purchase and offering support if needed. 

This seamless experience is powered by messaging automation, a technology that enables businesses to send timely, personalized, and efficient messages across SMS, WhatsApp, Viber, and other channels. By automating repetitive communications, companies can enhance customer engagement, improve response times, and free up valuable resources for more complex interactions. 

In this blog, we’ll explore some of the ways businesses are using messaging automation to reshape the way they engage their customers.

Driving Poker Tournament Play With Messaging

A leading online gambling platform faced a challenge: while thousands of players were registered, participation in their online poker tournaments wasn’t reaching its full potential. Many users either forgot about upcoming events or didn’t engage consistently. To solve this, the company turned to messaging automation to keep players informed and motivated—at the right time and on the right channels.

With automated Viber and SMS reminders, players now receive personalized tournament invites based on their past gaming behavior. A week before a major event, registered users get a message with details about the tournament, including prize pools and buy-in options. As the event gets closer, a series of automated nudges—like “Only 24 hours left to register!”—help build anticipation.

On the day of the tournament, the company uses real-time messaging to keep players engaged, sending automated last-minute seat availability updates and “final call” reminders. For VIP players, a chatbot even offers exclusive promotions, such as free-entry bonuses for high-stakes tables.

The result? A 30% increase in tournament sign-ups, more engaged players, and fewer last-minute dropouts. By leveraging messaging automation, the company ensures that every player gets the right nudge at the right time—without requiring manual outreach.

Download Lucky 7, our ebook full of messaging use cases for gaming companies 

Improving Guest Experiences at the Hotel

A vacation resort wanted to create a more engaging and personalized experience for its guests—while also driving more bookings for its spa, restaurant, and premium services. The challenge? Guests often didn’t know about the hotel’s offerings or the best activities in the city. To solve this, the hotel turned to messaging automation to keep guests informed and inspired throughout their stay.

As soon as guests check in, they receive a WhatsApp or SMS welcome message with key details: WiFi access, concierge contact info, and a curated list of city highlights. Each morning, an automated message arrived with personalized recommendations: “Good morning! Today’s top picks: A guided city tour at 10 AM and a rooftop cocktail experience at sunset. Need reservations? Just reply ‘Yes’!”

In addition to local attractions, The hotel used automation to promote its own services. By mid-afternoon, guests received a well-timed offer: “Relax and recharge! Enjoy 20% off a signature spa treatment today. Limited slots available—book now!”

In the evening, another message reminded guests about in-house dining: “Make tonight special! Our chef’s tasting menu at the hotel restaurant features fresh seafood and local delicacies. Reserve your table now.”

By delivering timely, relevant recommendations, The hotel saw a 30% increase in spa and restaurant bookings, along with higher guest satisfaction scores. With messaging automation, they ensured that every guest had a seamless, memorable stay—while boosting revenue without adding extra work for the staff.

Download Travel Use Cases, our ebook for travel and hospitality companies 

Stronger Engagement, Deeper Relationships, and Higher Sales

As businesses continue to embrace messaging automation, the benefits go far beyond convenience. Companies that integrate automation into their communication strategy don’t just improve efficiency—they create more meaningful, personalized interactions that keep customers engaged. Whether it’s a hotel enhancing the guest experience, an online gaming platform driving participation, or a travel agency increasing ancillary sales, automation ensures that the right message reaches the right customer at the perfect moment.

Looking ahead, businesses that leverage AI-driven personalization, real-time engagement, and omnichannel messaging will set themselves apart. By reducing friction, anticipating customer needs, and providing seamless interactions, they’ll build stronger relationships, boost customer loyalty, and drive higher sales—all while making communication effortless.

The future belongs to businesses that understand messaging isn’t just about delivering information—it’s about creating connections. With automation, companies can engage smarter, sell more effectively, and deliver the kind of experiences that keep customers coming back.

Ready to add automation to your messaging mix? Talk to our customer success team to get started!