What is OTT messaging?

OTT  or “Over the Top” messaging apps are popular non-native messaging apps used by individuals to communicate with one another. Unlike Short Messaging System  (SMS) these apps are not provided by the mobile network operator as a standard service or provided by the phone manufacturers as a built in app, so in many cases the user needs to download the OTT app from their phone operating system’s app store. Some popular OTT apps are Whatsapp, WeChat, iMessage, Messenger, Line and Viber.

The MessageWhiz enterprise messaging platform enables organizations to communicate with their customers or constituents via multiple messaging channels including SMS, RCS and popular OTT messaging apps from a single interface.