Halloween SMS Marketing Strategies Tricks and Treats
Halloween can be absolutely ghoulish. Ghosts, witches, and zombies roam the street, trying to scare up some candy. For e-commerce store owners, this time of year can be frightening as well. Hackers do their best to “dress up” looking like legit customers and use stolen logins to access accounts and place orders.
Ecommerce retailers can help protect their customer accounts with business SMS messages that protect customers from scary trick-or-treaters.
Plus, we’ve also got some great tricks and treats of SMS marketing for you.
13 Halloween SMS Templates
We’ve put together a few Halloween templates you can use to get help get your Halloween promotions off to the right start.
1. Happy Halloween, [Name]! You’ll be spellbound when you see our bone-jarring 24-hour flash sale on [Product]. Shop now! [URL]
2. Trick or treat, [Name]! As our valued customer, swipe 25% off any purchase until midnight on the 31st. Enter {CODE} at checkout: [URL]
3. It’s candy season, [Name]. Spend over $25 online today and we’ll send some spooktacular sweets with your purchase! Happy Halloween!
4. Boo! Scary good deals are here, [Name]. Get 20% off everything for the next 24 hours. Don’t miss out! [URL]
5. Hey [Name], treat yourself to a spooky surprise! Get a free gift with every purchase over $50. Happy Halloween! [URL]
6. Get ready for a fright, [Name]! Use code CREEPY for 15% off your next purchase. Valid until Halloween night. [URL]
7. Hey [Name], celebrate Halloween with spooktacular savings. Enjoy 25% off sitewide. Use code SPOOKY25.
8. Beware, [Name]! Spooktacular savings of 20% off sitewide until the witching hour strikes. Shop now and save!
9. Ghoul friends, [Name]! Grab 25% off all haunted house decor with code HAUNTED. Limited time only!
10. Treat yourself to fang-tastic finds, [Name]! Save 20% on all purchases with code FANG20. Limited time only! [URL]
11. Get a Halloween treat, [Name]! Save 15% on your entire order with code TREAT15.
12. Double, double, toil, and trouble! Cast your spell with 20% off tonight only, [Name].
13. Hey [Name], gobble up our Halloween special: Free spooky tote bag with every $30 purchase. Shop now! [URL]
Protect Your Customers From Themselves with OTP
The sad truth is many customers are tricked into handing over their login information. These seemingly innocent exchanges, called phishing, use social engineering to convince people to share usernames and passwords.
For example, the hacker may pose as a customer service agent and advise a customer that their account may have been hacked. They will then ask the customer for their username and password to confirm their identity.
Once the hacker has received the login credentials, the customer is assured that their account is safe. Then, the hacker uses the login credentials to cause mayhem.
Adding a one time password over SMS to the login process helps protect your customers’ accounts. Even if they are tricked into handing over their login credentials, the hacker still can’t access the user account without also having their mobile.
Text – and Test – Your Scary Good Deals
Halloween offers the perfect testing ground for those key Black Friday-Cyber Monday sales. It’s a great opportunity to test out new messaging ideas, such as segmenting target markets into groups. Send out different types of offers to your customers to see which ones deliver the best results, and use those as a guide for your holiday sales messages.
For example, you can split up your list into five different groups and send out five different types of messages.
- Group 1 – Limited time offer coupon on a product category
- Group 2 – Sneak preview of upcoming promotion followed by a second text with the actual promotion
- Group 3 – Free shipping offer with minimum purchase
- Group 4 – General discount on all merchandise
- Group 5 – Buy More, Save More offer
Track your click through rates and conversion rates to see which type of offer generates the best response among your customers and use that when prepping your holiday sales strategy.
Host an Online Halloween Party
If you sold Halloween costumes, candy, décor, or other Halloween-themed merchandise, reach out to your customers via SMS and ask them to tag you or use your Halloween hashtag in their Instagram pictures.
You can motivate them with a promotional incentive or loyalty points and offer to share their pictures on your site. For an even larger impact, gamify the promotion by offering valuable prizes to customers who tag your store and get the most likes. A simple SMS message at the time of purchase and a reminder on Halloween should get your online Halloween party into high gear.
Hauntingly Good Customer Engagement Tips
Engage your customers with enchanting content and irresistible offers. Send personalized Halloween-themed messages that resonate with your audience’s interests. Consider offering loyalty points for purchases made during the Halloween season or creating a spooky-themed quiz with prizes for participants. These engagement tactics will keep your customers under your spell, ensuring they return for more.
Ghoulish Graphics and Visuals
Captivate your audience with ghoulish graphics and visuals that set the Halloween mood. Use eerie images, creepy fonts, and dark color schemes in your SMS messages and marketing materials. These visuals will draw your customers into the Halloween spirit and make your promotions more memorable.
Hallow Eve’s SMS Best Practices
Remember to follow best practices whenever texting out promotional opportunities
- Add your store name so customers know who is sending the message
- Personalize messages
- Add pictures and buttons when reaching customers over WhatsApp and Viber
- Only send messages to customers who have opted into your SMS campaigns
- Always include an unsubscribe link in your message
Make This Halloween a Howling Success with SMS Marketing
Halloween is a prime opportunity to captivate your customers and drive significant sales through strategic SMS marketing. By implementing the creative ideas discussed, from protecting your customers with OTPs to engaging them with spooky promotions and fun events, you can turn the holiday into a howling success for your ecommerce store.
SMS marketing offers a direct, immediate, and personal way to connect with your audience, ensuring your messages are seen and acted upon. Whether you’re sending out exclusive deals, hosting a virtual Halloween party, or safeguarding your customers against phishing attacks, SMS is the perfect tool to enhance engagement and boost sales.
Get your SMS Ghoul on today. Contact our Customer Success team to get started!
FAQs for Halloween SMS Marketing
What is SMS marketing and how does it work?
SMS marketing involves sending promotional messages or notifications directly to customers’ mobile phones via text messages. It works by using a short messaging service (SMS) platform to deliver messages to a large audience quickly and effectively.
How can SMS marketing improve customer retention during Halloween?
By sending personalized offers, exclusive deals, and engaging content, SMS marketing keeps customers engaged and encourages repeat purchases. Offering loyalty points or incentives for engaging with Halloween promotions can also boost retention.
How can I measure the success of my Halloween SMS marketing campaigns?
Use analytics tools to track metrics such as open rates, click-through rates, conversion rates, and opt-out rates. Analyzing this data helps you understand what works and refine your strategies for future campaigns.
What type of Halloween promotions work best for SMS marketing?
Effective promotions include limited-time discounts, flash sales, exclusive sneak peeks, buy-one-get-one-free offers, and special deals on Halloween-themed products. Testing different types of offers can help determine what resonates best with your audience.
