News

MEF Programme participants update RCS Business Messaging guidelines

Much progress has been made in RCS over the last 12 months: more launches, joint ventures in USA and Japan, Google Guest rollout, and many innovative campaigns. However, RCS business messaging still needs more work to be done on industry alignment. Today, MEF’s Future of Messaging Programme participants have published their latest recommendations in V2.0 of the RCS Business Messaging Best Practices. The mobile industry continues to advance the roll out of rich communication services (RCS) with over 100 networks now live. RCS as a business application is particularly interesting as it is the sole rich messaging technology which allows both...

M800 and MMDSmart Partner for Enterprise SMS

BARCELONA, Spain, Feb. 25, 2019
M800 will collaborate with MMDSmart to develop and equip the smart messaging platform for enterprises in Hong Kong, Macau and China BARCELONA, Spain, Feb. 25, 2019 /PRNewswire/ — MMDSmart and M800 today announced at the Mobile World Congress being held at the Fira congress Center in Barcelona that they will partner to bring smart enterprise messaging to businesses in the APAC region. Smart messaging, which was pioneered by MMDSmart, is an enterprise messaging solution which uses dedicated algorithms and machine learning to optimize for better conversion results for both promotional and transactional messages. SMS messaging, which is used by big brands as well as small and medium sized enterprises,...

Digital Marketing the Focus for MMDSmart at DMEXCO 2018

Cologne, Sept. 4, 2018
MMDSMART to showcase and present its MessageWhiz mobile messaging platform at largest digital marketing event next week Cologne, Sept. 4, 2018 – For the first time, MMDSmart will be exhibiting at the Dmexco Digital Marketing Expo and Conference 2018 to be held in Cologne, Germany from September 12 – 13, 2018. An industry leader in the rapidly growing A2P Messaging market, it will be introducing its innovative smart messaging platform, MessageWhiz to the digital marketing industry. In an additional note, highlighting the importance and relevance for the industry, it also announced that Ira Cohen, MMDSmart’s VP of Business Development and...

MEF launches its Trust in Enterprise Messaging service

July 15, 2018.
As part of MEF’s Future of Messaging Programme, we’re delighted to announce the roll out of Trust in Enterprise Messaging (TEM). The service is backed by an industry Code of Conduct for A2P (Applications to Person) SMS which was developed by the 30+ participants of MEF’s Future of Messaging Programme that include MNOs Telefonica, Telenor and Vodafone, messaging companies and signalling providers. Read the full press release here The global code sets out best practice for all actors operating within the A2P SMS sector and is based on 10 principles offering guidance on commercial, procedural and technical requirements as well...