WhatsApp’s New Pricing Policy for Businesses

As WhatsApp shifts to a per-message pricing model, MessageWhiz helps businesses adapt quickly and cost-effectively. Whether you’re sending marketing campaigns, authentication codes, or customer support updates, our platform ensures every message is optimized for both performance and cost.

We provide real-time guidance on how to structure your messaging to make the most of WhatsApp’s new policy—including how to take advantage of free utility messages during active service windows and unlock volume-based discounts as your messaging scales.

Our platform makes it easy to segment, personalize, and automate WhatsApp communications—so you’re always reaching the right customer, with the right message, at the right moment. Backed by expert support and smart campaign tools, MessageWhiz gives you the flexibility and control to stay ahead as WhatsApp evolves.

WhatsApp is changing how it will charge businesses that use its platform to communicate with their customers.

The big shift? From conversation-based pricing to per-message pricing.

Business will pay per delivered message—whether it’s a marketing related message, an authentication one-time password, or utility messages sent for customer support and service.

And there’s good news. All utility messages sent during a customer service window? Free.

As messager volumes grow, companies can  automatically unlock lower rates with new volume tiers.

This model better reflects how businesses actually use WhatsApp, sending timely, personalized messages that drive results.

At MessageWhiz, our customer success team is already  providing real-time support to help our clients benefit from this new model.

Thousands of businesses already rely on MessageWhiz to engage customers through WhatsApp.

From alerts and promotions to customer service, we’ve got the tools to help you scale with confidence.

WhatsApp is evolving. And with MessageWhiz, you’re ready for what’s next.