Customer Journeys Start on WhatsApp Business
WhatsApp users overwhelmingly prefer to connect with businesses over WhatsApp. As your WhatsApp Business Solution Provider, we’re here to make it happen.
Conversational Commerce Lives on WhatsApp
Share promotional messages, send notifications, and deliver support through the always-on application that is used by more than 2 billion people every day.
Connect with Customers. Everywhere.
Customers everywhere prefer chat to voice calls and email. Increase customer satisfaction in over 160 countries by adding WhatsApp Business.
Faster Sales, Easier Conversions
Send personalized, media-rich messages with emojis, images, and buttons so your customers never miss a promotion.
curl --location --request POST 'https://sms.messagewhiz.com/chats/api/v1/messages' \ --header 'Content-Type: application/json' \ --header 'apiKey: ' \ --data '{ "client_ref": "client_ref", "webhook_url": "https://my-amazing-site", "message_type": "template", "template": { "name": "greetings_message_template", "parameters": ["customer_name", "variable_text"] }, "to": "recipient_number", "from": "channel_id", "channel": "whatsapp" }'
WhatsApp Business Messaging API Includes Programmable Support
Integrate WhatsApp into your existing system through the API and add rich features and robust analytics into your messaging campaigns and conversations
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Always-On Availability
Add 2-way chatbots for self-service. Reduce costs while always being available for your customers.
Template Message Pricing
WhatsApp business messaging costs include fees for templated messages, which vary based on message type and destination, as well as service provider fees. A MessageWhiz subscription with two-way access is required. Businesses are charged on a per-message basis.
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WhatsApp Business Platform pricing is based on each delivered template message. As a result, each marketing, authentication, and utility template message will have a clearly defined cost. This model ensures that costs are directly tied to the number and type of messages sent.
Charges are applied to each delivered marketing, authentication, or utility template message, except when utility messages are sent within an active customer service window. Click here to see WhatsApp per message fees.
Businesses can take advantage of free entry point messaging when responding within 24 hours to a customer-initiated message from a Click to WhatsApp Ad or a Facebook Page Call-to-Action button. This response opens a 72-hour free messaging window where templated messages incur no cost. Additionally, all utility template messages sent within a customer service window will also be free, helping businesses optimize costs while maintaining seamless customer engagement.
Businesses that reach higher volume tiers will unlock more attractive pricing for utility and authentication template messages. These volume tiers are specific to both market and message category. To learn more about discounts for higher volumes of utility and authentication messages please go to Meta WhatsAPP Pricing.
Service Provider Fee Volume Packages
Up to 10K – 59 Euro per month
Up to 20K – 109 Euro per month
Up to 50 K – 269 Euro per month
Up to 100K – 499 Euro per month
For more than 100K conversations per month please contact our messaging specialists
For more information about WhatsApp Business Messaging and fees please contact our Sales or Messaging Specialists.
WhatsApp Message Types
Converse with your customers on Whatsapp. There are several message types, each with a different billing model. Download this ebook for detailed template specifications
Marketing Messages (Template)
Marketing template messages are used for promotional content, special offers, announcements, or any other engagement designed to drive customer action. Under the pricing model, businesses will be charged per delivered marketing template message, regardless of whether the customer has an open service window. For example, if a business sends a discount code or product update to a customer, each delivered marketing template message incurs a separate charge.
Authentication Messages (Template)
Authentication template messages provide a secure way to verify user identities, commonly used for one-time passwords (OTPs), login confirmations, or account verification processes. Each authentication template message sent and delivered is charged individually. Since these messages are typically time-sensitive, businesses should ensure they are sent efficiently to facilitate seamless user authentication. Volume-based pricing will apply to authentication messages, and more attractive pricing will be available at higher tiers.
Utility Messages (Template)
Utility template messages are used for transactional updates, such as order confirmations, shipping notifications, or appointment reminders. These messages are chargeable unless sent within an active customer service window. If a business sends a shipping update after a customer inquires about their order status, the message will be free if it falls within the open customer service window; otherwise, it will be charged.
Messages Within a Customer Service Window
Once a customer initiates a conversation, a 24-hour customer service window opens, allowing businesses to send utility template messages or non-template (free-form) messages at no charge. For example, if a customer asks about a product and the business responds with an order confirmation or additional details within this window, no charges apply. However, if the business needs to re-engage after the window closes, a paid template message is required to reopen communication.
Entry Point Conversations
When a customer messages a business via a Click to WhatsApp Ad or a Facebook Page Call-to-Action button, it opens a free entry point conversation. If the business responds within 24 hours, a 72-hour free messaging window begins, allowing unlimited templated and non-templated messages at no cost. During the first 24 hours, even non-template messages can be sent freely. If the business delays its response beyond 24 hours, a paid template message is required to restart communication.