The new integration allows Optimove customers to expand their messaging suite with SMS, Viber, and now WhatsApp in a unified workflow
Why WhatsApp Matters for Optimove Customers
WhatsApp is the world’s most widely used messaging app, with more than two billion active users and exceptionally high engagement. Customers rely on it for daily communication, making it a natural channel for brands to deliver updates, build trust, and drive action. Rich media formats, verified business profiles, interactive buttons, and high visibility make WhatsApp one of the most effective ways to reach and convert global audiences.
Brands across industries use WhatsApp for promotional campaigns, customer support conversations, notifications, and secure authentication. When messages appear in a channel customers prefer and actively check, engagement and performance increase dramatically. 
WhatsApp Campaigns are Now Available for Optimove Customers, Expanding the Existing SMS and Viber Messaging Suite
To help your marketing teams meet customers on their favorite messaging applications, MMDSmart MessageWhiz now enables scheduled WhatsApp campaigns directly from the Optimove user interface. Teams can seamlessly create, segment, schedule, and deliver WhatsApp campaigns within the customer orchestration workflows they already use every day.
This capability comes with a unique advantage. MessageWhiz is the only Optimove Partner offering a complete omnichannel messaging suite inside Optimove that includes SMS, WhatsApp, and Viber.
With all three channels available in one place, marketers can build flexible journeys and match every message to the channel each audience prefers.
Explore the integration at https://messagewhiz.com/optimove/
Why WhatsApp API integration matters for CRM and Customer Engagement Teams
Reach customers on preferred channels
With support for SMS, Viber and now WhatsApp, brands can communicate through the channels their audiences actively use and prefer. This improves reach and engagement across diverse regions and customer segments. Some customers respond best on WhatsApp, others on SMS, and many prefer Viber, especially in the gaming industry where Viber is one of the best messaging options.
Build seamless, personalized journeys
Optimove’s AI-driven segmentation combined with MessageWhiz’s multi-channel delivery creates highly personalized and well-timed journeys. Marketers can orchestrate multi-step campaigns without switching tools, ensuring every message is aligned to customer behavior, lifecycle stage, and channel preference. And unlike other messaging providers, MessageWhiz is built on our own telecom infrastructure, delivering >99% delivery rates, 99.999% uptime reliability, and 24/7 live customer support, so every message reaches customers quickly and consistently.
Improve campaign performance
An omnichannel approach strengthens visibility, boosts response rates, and increases downstream conversions. When brands deliver consistent, relevant messages across multiple channels, customers are more likely to notice, respond, and convert.
Centralize and simplify workflows
Everything is managed directly from Optimove, covering segmentation, targeting, scheduling, and orchestration. Teams save time, reduce complexity, and maintain a unified reporting structure.
Explore how to activate all supported channels
A Unified Approach to Omnichannel Messaging
Adding WhatsApp enhances reach and conversation quality, while combining it with SMS and Viber provides unmatched flexibility. MessageWhiz helps brands engage customers across different regions and user habits, whether they respond best on WhatsApp’s conversational interface or Viber’s rich media experience.
It also opens up opportunities in industries where user engagement patterns differ. For example, some audiences within gaming and digital entertainment demonstrate exceptionally strong response rates on Viber, thanks to its rich media formats and regional popularity. MessageWhiz enables brands to tap into this high-performing channel as part of a unified, seamlessly managed journey.
With MessageWhiz and Optimove working together, marketers can:
- Match each message to the channel customers prefer
- Extend reach into regions where WhatsApp or Viber dominate
- Deliver consistent, connected journeys across all channels
- Engage audiences who react strongly to specific messaging apps
- Reduce operational overhead by managing everything in one place
MessageWhiz also brings a key advantage compared to other Optimove partners: our platform is built on direct telecom connectivity, giving brands a more reliable, controlled, and scalable foundation for high-quality messaging. This ensures campaigns run smoothly inside Optimove, even at peak volumes or across challenging regions.
As customer expectations continue to rise, communication must be fast, reliable, and available across multiple channels. MessageWhiz ensures every touchpoint stays connected and every message supports your broader CRM strategy.
If you are ready to activate WhatsApp or unlock a full omnichannel approach, our team can help you get started.
Take your Optimove campaigns further with a complete omnichannel approach. Contact our Sales team!
