Mobile Messaging Blog

Email vs SMS marketing is often framed as a choice between two competing channels. In reality, email and SMS serve different purposes within the customer journey, and the most effective strategies use both intentionally.

January 5, 2026

Contact center as a service (CCaaS) is a cloud-based platform that enables organizations to deliver customer support, sales, and service interactions across multiple communication channels. Rather than installing on-premises hardware and software, businesses subscribe to a service hosted and managed by a vendor.

January 1, 2026

OTP is used to verify user identity during activities such as login attempts, financial transactions, or password resets. SMS OTP offers practical advantages for both users and service providers. It enhances security without requiring users to install additional apps or remember complex credentials.

January 1, 2026

A communications platform as a service (CPaaS) is a cloud-based solution that provides developers with a set of APIs and software tools to add real-time communication features such as voice, messaging, and video directly into their applications, without the need to build the backend infrastructure themselves.

January 1, 2026

Communications platform as a service (CPaaS) providers deliver cloud-based platforms that allow developers and businesses to embed real-time communication features such as voice, video, and messaging into their applications.

January 1, 2026

A one-time password (OTP) is a security feature used to authenticate a user with a unique code that is valid for a single session or transaction.

December 24, 2025