Mobile Messaging Blog

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MFA vs 2FA: What’s the Difference and Why It Matters

Two-factor authentication (2FA) and multi-factor authentication (MFA) both add extra layers of protection beyond passwords, but they are not the same.
3 min read

WhatsApp for Travel: Improving Guest Experience & Operations

Travel is time-sensitive by nature. Bookings change, flights are delayed, check-in windows shift, and guests expect answers immediately.
5 min read

Email vs SMS Marketing: When to Use Each Channel (and Why the Best Strategy Uses Both)

Email vs SMS marketing is often framed as a choice between two competing channels. In reality, email and SMS serve different purposes within the customer journey, and the most effective strategies use both intentionally.
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3 min read

What Is Contact Center as a Service (CCaaS)?

Contact center as a service (CCaaS) is a cloud-based platform that enables organizations to deliver customer support, sales, and service interactions across multiple communication channels. Rather than installing on-premises hardware and software, businesses subscribe to a service hosted and managed by a vendor.
January 1, 2026
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7 min read

SMS OTP: How It Works, Pros/Cons and Best Practices

OTP is used to verify user identity during activities such as login attempts, financial transactions, or password resets. SMS OTP offers practical advantages for both users and service providers. It enhances security without requiring users to install additional apps or remember complex credentials.
January 1, 2026
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3 min read

What Is a Communications Platform as a Service (CPaaS)?

A communications platform as a service (CPaaS) is a cloud-based solution that provides developers with a set of APIs and software tools to add real-time communication features such as voice, messaging, and video directly into their applications, without the need to build the backend infrastructure themselves.
January 1, 2026
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4 min read

Best CPaaS Providers: Top 5 Options in 2026

Communications platform as a service (CPaaS) providers deliver cloud-based platforms that allow developers and businesses to embed real-time communication features such as voice, video, and messaging into their applications.
January 1, 2026
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3 min read

One-Time Password (OTP): How it Works, Delivery, and Top Use Cases

A one-time password (OTP) is a security feature used to authenticate a user with a unique code that is valid for a single session or transaction.
December 24, 2025
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5 min read

Best CPaaS Solutions: Top 5 Options in 2026

CPaaS, or communications platform as a service, refers to cloud-based frameworks that allow organizations to add real-time communication features such as voice, video, and messaging directly into their applications without building backend infrastructure or interfaces.
December 24, 2025

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4 min read

Types of OTP Services and Top 10 Solutions in 2026

OTP (one-time password) services provide a mechanism for verifying user identity by generating and transmitting a temporary, unique code for authentication.
December 24, 2025
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7 min read

Call Center Solutions: Key Features and Top 10 Options in 2026

Call center solutions are technology platforms and software suites to manage and improve customer service center operations.
December 23, 2025
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3 min read

From Channels to Journeys: The Real Meaning of Omnichannel Messaging

If you’re communicating with customers via SMS, WhatsApp, RCS, email, and voice, you may feel like your messaging is already omnichannel. You’re everywhere your customers are, which seems like it should be enough.
December 10, 2025
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3 min read

SMS Affiliate Marketing: A Complete Guide for Modern Marketers

SMS affiliate marketing is a performance-based model where affiliates promote products or services through text message campaigns.
December 5, 2025