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Mobile Messaging Blog

Mobile Messaging Blog

From Channels to Journeys: The Real Meaning of Omnichannel Messaging

If you’re communicating with customers via SMS, WhatsApp, RCS, email, and voice, you may feel like your messaging is already omnichannel. You’re everywhere your customers are, which seems like it should be enough.
December 10, 2025
3 min read

SMS Affiliate Marketing: A Complete Guide for Modern Marketers

SMS affiliate marketing is a performance-based model where affiliates promote products or services through text message campaigns.
December 5, 2025
3 min read

MessageWhiz Brings WhatsApp Campaigns to Optimove Customers

The new integration allows Optimove customers to expand their messaging suite with SMS, Viber, and now WhatsApp in a unified workflow
December 2, 2025
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5 min read

8 Small Business Text Message Marketing Platforms to Know in 2026

Text message marketing, often referred to as SMS (short message service) marketing, is a strategy businesses use to send promotional, transactional, or informative messages directly to customers’ mobile devices.
November 25, 2025
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5 min read

Omnichannel Business Messaging: 6 Use Cases with Examples

Business messaging refers to brands engaging in two-way conversations with customers and internal teams across various digital channels like SMS, WhatsApp, and Telegram.
November 19, 2025
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5 min read

10 SMS Marketing Services Compared [2026 Guide]

SMS marketing services are platforms that allow businesses to send promotional or transactional messages directly to customer mobile phones using text messaging.
November 19, 2025
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6 min read

SMS Marketing in 2026: Strategies, Examples, and Tips for Success

SMS marketing is a form of direct marketing that uses text messaging to communicate promotions, alerts, and other information to customers.
November 19, 2025
6 Business Messaging Solutions for 2026
6 min read

Business Text Messaging Software: 6 Solutions to Know in 2026

Business text messaging software is a digital tool that enables organizations to send, receive, and manage SMS and other messaging formats for professional communications.
November 18, 2025
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5 min read

SMS vs. Email Marketing: 5 Key Differences and How to Choose (or Combine) the Right Channel

In an era where customers expect instant, personalized communication, marketers often face one big question: SMS or email marketing…or both?
November 18, 2025

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4 min read

Mass Text Messaging for Business

Mass text messaging for business is a service that enables organizations to send SMS messages to large contact lists at once.
November 18, 2025
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4 min read

Solving Financial Services’ Toughest Customer Communication Challenges

Fintechs, crypto exchanges, and payment innovators thrive on speed and trust, yet customer communication often slows them down.
November 12, 2025
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3 min read

Email API vs SMTP: Why Modern Email Delivery is Moving to APIs

Email has been a cornerstone of business communication for decades, and for many of those years, SMTP (Simple Mail Transfer Protocol) served as the standard for sending messages.
October 27, 2025
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3 min read

Financial Services Messaging Trends 2026: What You Need to Know

Financial services are changing quickly as we run up to 2026. Customers expect instant answers, regulators are paying closer attention, and fraudsters are getting smarter.
October 6, 2025