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By Tim Green, Features Editor MEF October 3, 2019

Last month MMDSmart’s Ira Cohen was at the digital marketing event Dmexco. During the conference, he observed from the showfloor how agencies and brands perceive mobile messaging. He shared his views with Tim Green.

“I’m talking to a room full of deaf people.”

This is Ira Cohen, VP of business development and marketing of MMDSmart, talking about his attempts to put mobile messaging and SMS marketing on the agenda at the Dmexco event. Dmexco is, of course, the annual expo in Cologne that took place earlier this month. It’s the world’s largest gathering of digital marketers, attracting 40,000 visitors.

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BARCELONA, Spain, Feb. 25, 2019

M800 will collaborate with MMDSmart to develop and equip the smart messaging platform for enterprises in Hong Kong, Macau and China

BARCELONA, Spain, Feb. 25, 2019 /PRNewswire/ -- MMDSmart and M800 today announced at the Mobile World Congress being held at the Fira congress Center in Barcelona that they will partner to bring smart enterprise messaging to businesses in the APAC region. Smart messaging, which was pioneered by MMDSmart, is an enterprise messaging solution which uses dedicated algorithms and machine learning to optimize for better conversion results for both promotional and transactional messages.

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Cologne, Sept. 4, 2018

MMDSMART to showcase and present its MessageWhiz mobile messaging platform at largest digital marketing event next week

Cologne, Sept. 4, 2018 – For the first time, MMDSmart will be exhibiting at the Dmexco Digital Marketing Expo and Conference 2018 to be held in Cologne, Germany from September 12 – 13, 2018. An industry leader in the rapidly growing A2P Messaging market, it will be introducing its innovative smart messaging platform, MessageWhiz to the digital marketing industry.

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July 15, 2018.

As part of its Future of Messaging Programme, MEF has announced the roll out of Trust in Enterprise Messaging (TEM).

The service is backed by an industry Code of Conduct for A2P (Applications to Person) SMS which was developed by the 30+ participants of MEF’s Future of Messaging Program that includes MNOs Telefonica, Telenor and Vodafone, messaging companies and signaling providers.

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January 30, 2018.

In a move to strengthen its position as an industry leader in the rapidly growing A2P Messaging market, MMDSmart announced today that its innovative smart messaging platform, which has revolutionized the enterprise messaging space, has been re-branded as MessageWhiz. In parallel, the company announced the launch of its messaging focused website:

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Ira Cohen will be speaking at Capacity Conference’s Messaging and SMS World

LONDON, November 29, 2017.

Ira and panelists will discuss, "A SHARING OF BEST PRACTICE IN MONETISING GREATER A2P REVENUES." Maximising profit generation from A2P is a primary concern for operators, with many falling short of optimising true revenue potential. This session will unite innovative and forward thinking players as they share what security, legal and commercial steps and precautions they are taking, both to protect and boost their A2P revenues. In addition, they will cover Illegal A2P traffic, a crucial cause in stripping operators of their likely yield along with lack of engagement with their enterprise customers.

Smart Messaging Pioneer MMDSmart Begins UK Operations

LONDON, September 6, 2017.

MMDSmart's geographic growth continues. After previously opening offices in the past year in Hong Kong and Russia, MMDSmart, the Smart Messaging and business SMS service provider Pioneer, and a leading global supplier of innovative communications products, including VoIP and online fax solutions, announced today the opening of its first office in London, and appointed Mr. Dylan Fernando, to manage its UK operations.

MEF’s Future of Messaging Programme, the Enterprise Messaging Guide

February 22, 2017.

Enterprise A2P messaging utilizing SMS API Software continues to grow as the most effective way for businesses to engage with consumers. It's also the most trusted form of communication with 35 per cent of consumers identifying it as their preference when it comes to trusting the sender. Developed by MEF's Future of Messaging Programme, the Enterprise Messaging Guide lifts the lid on the complexities of the market

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Nov. 24-25, 2019
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Dec 03- 04, 2019


January 26-29, 2020
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