What is an opted-in mobile database?

An opted-in mobile database is a list of mobile users and their mobile numbers that have agreed and given permission for a company to send them notifications or promotional messaging. In many countries, it is legally allowed for companies to send A2P (“application to person”) messages only to individuals that have expressly provided their permission for these types of messages, while any messages sent by companies to users that have not provided this permission (“opted-in”) is considered spam and forbidden by law. To protect our clients from inadvertently sending unsolicited messages, MessageWhiz enables enterprises to manage their list of subscribers who have provided “opted-in” permission, and unsubscribers who have specifically requested not to continue receiving messages from the enterprise.